A few numbers

Over 30 global product launches
18 international patents
3000 students taught
2 kids - 4 dogs - 12 goats - 2 Owls

About me

I led the product design at Google for 10 years, reshaping the main display ad product of the company and launching the industry first gen AI formats.

I'm a multi-disciplinary designer with a passion for solving complex problems through user-centered design. With a background in UX, coding, and product development, I thrive on turning poorly designed products into seamless experiences.

Beyond design, I’m a hands-on creator who builds custom furniture, rides motorcycles, raises goats, and bakes overly sweet cakes for my kids. I believe in blending creativity and functionality in everything I do, both professionally and personally.

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Resume

Here is a quick snipet of my career so far,
some of the products I created and
the companies I helped along.

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Case Studies

I've worked on many products over the years, but these four case studies perfectly showcase how I tackle complex challenges, build and test innovative solutions, improve company culture and relationships, and consistently place UX and users at the heart of product development.

Superbloom

Teaching design principle to AI to scale UX solutions.

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Milo

Leverage machine learning while empowering UX designers

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Dingo

Designing user interface for blind users.

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UX process

Changing UX from a service to a strategic partner in an engineering company.

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Cake Making

Delivering high-stakes cake experience with zero budget overruns to demanding clientele.

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